According to the newly released Best Global Brands 2020 report from Interbrand, the company which boasts the largest value backing up its brand is currently Apple, with an estimated $322.9 billion – taking it again to the top of this particular list. A touch behind is Amazon, with a value of $200,677 billion. Jeff Bezos’ company was even able to increase its brand value by 60 % compared to last year. Tech still dominates the top ten, in fact, as do U.S. brands with three geographical exceptions : the South Korean giant Samsung , Japanese car manufacturer Toyota as well as Mercedes Benz (Germany).
Amid a global pandemic, social media and communication brands have fared well in the past 12 months with Instagram (#19), YouTube (#30) and Zoom (#100) entering the rankings for the first time. Tesla has re-entered the rankings at #40 with a brand value of US$12,785m, having last appeared in the Best Global Brands table in 2017.