Open Innovation 開放創新、平台戰略、Eco-System 生態圈、開放社群…..共通點是什麼？那就是 CONNECT 連結。所以，大陸的「互聯網+」已及台灣正在推動的「DIGI+ 數位國家創新經濟」方案，一定都要有個 「+」。
然而，傳統上，台商一直都是「供應鏈思維」，以為只要擠進某一大廠的 Supply Chain 中，就可以從此高枕無憂，等著股價天天創新高，從來就不太會玩這個「+」的遊戲，可惜，這些風光都已是過去式了。一個現代化企業，如果沒有辦法運用開放平台的商業模式，建立起一種全新的生態系或是平台戰略，很快就會在歷史的潮流中灰飛煙滅。台灣很多企業，說穿了，真的都不擅長創造「開放式創新」的競爭優勢，一代拳王匆匆落幕的戲碼比比皆是。
開放創新平台，除了書上常談的 P&G、3M、LEGO、GE…之外，還有什麼值得參考的呢？其實在 Board of Innovation 網站上整理了不少開放創新平台的案例，包含有科學類、設計類、軟體類、人力資源類….等等，有興趣的朋友可以參考一下。等我比較有時間，應該可以陸續撰文介紹其中幾個比較具有特色的案例…..
內容目錄
INTERMEDIARY PLATFORMS
Research & Development platforms
- Innocentive – open innovation problem solving
- IdeaConnection – idea marketplace and problem solving
- Yet2.com – IP market place
- PRESANS (beta) – connect and solve R&D problems
- Hypios – online problem solving
- Innoget – research intermediary platform
- One Billion Minds – online (social) challenges
- NineSigma – technology problem solving
- Ideaken – collaborative crowdsourcing
- Innovation-community.de – Community of innovators & creators.
Marketing, Design & Idea platforms
- CMNTY Corporation – community co-creation
- Innovation Exchange – open innovation market place
- Guerra Creativa – crowdsourcing anything creative
- Brand Tags – tagging brands
- Battle of concepts – student challenges
- crowdSPRING – creative designs
- 12designer – marketplace for creative solutions
- LeadVine – crowdsourcing lead generation
- 99designs – pioneer in design crowdsourcing
- Edge Amsterdam – elite sourcing platform
- OpenIDEO – collaborative design platform
- Challenge.gov – crowdsourcing for government problems
- eYeka – the co-creation community
- Spigit – social innovation platform
- Zooppa – Branding/marketing platform
Collective Intelligence & Prediction platforms
- Lumenogic – collective intelligence markets
- Ushahidi – crowdsourcing crisis information
- Kaggle – data mining and forecasting
- We Are Hunted – the online music chart
- Google Image Labeler – crowdsourced image labeling
HR & Freelancers platforms
- TopCoder – competition-based software crowdsourcing
- Spudaroo – crowdsourcing copywriting
- Clickworker – small online task solving
- Amazon Mechanical Turk – low-cost crowdsourcing
Open innovation software
- Imaginatik – collective intelligence software
- Napkin Labs – connect with consumers, experts, employees
- Venture Spirit – gamification platform
- Wellspring Worldwide– open innovation software
Intermediary open innovation services
- Big Idea Group – organize innovation contests and idea hunts
- Pharmalicensing – open innovation for the life sciences
- Chaordix – crowdsourcing engine for innovation
- DataStation – complete innovation platform
PEER PRODUCTION & P2P
- Funding Circle – p2p lending
- Linux – open source software
- Wikipedia – peer produced encyclopedia
- Yahoo Answers – crowdsourced Q&A
- …
EXTRA EXAMPLES: CO-CREATION PLATFORMS
Board of Innovation cooperated with mission-e-motion in an innovation study to combine new mobility with co-creation. We made a report as a part of the whole study, which bundles 20 benchmarks of existing co-creation platforms.
CREATIVE CO-CREATION
- Spreadshirt – shirt community
- Threadless – create and sell your t-shirts
- cafepress – shop, create or sell what’s on your mind
- zazzle – create and sell products
- CreateMyTattoo – crowdsourced tattoo design
- Sellaband – crowdfunded bands
- Artistshare – fans funding new artists
- Quirky – community product development
- jovoto – co-creation & mass collaboration
- Mookum– co-creating lifestyle & interior products
- Quirky + GE – co-creating platform by quirky & General Electric
- Userfarm – co-creating platform for Video makers
CORPORATE INITIATIVES
Product Ideas crowdsourcing
- Fiat Mio – create a car
- BMW Customer Innovation Lab – in german
- InnovationJam* – IBM’s idea generation project
- Dell IdeaStorm – external idea sourcing
- My Startbucks Idea – shaping the future of Starbucks
- Ideasbrewery – Heineken Ideas Brewery
- Connect + Develop – Innovation platform by P&G
Branding & Design crowdsourcing
- Peugeot – Peugeot’s design contest
- Fluevog – open shoe design
- BurdaStyle – open source sewing
PUBLIC CROWDSOURCING
- iBridge Network – platform for university innovation
- Science Commons– generic license agreements
- Picnic Green Challenge – ideas to save the planet
- Fold it – solve puzzles for science
- Galaxy Zoo – discovering the universe
