China is a vast country consisting of 23 provinces, five autonomous regions, four direct-controlled municipalities, and two special administrative districts. With a population of more than 1.35 billion people, it is well known that there are significant differences in characteristics across regions and generations.

With a population of more than 1.35 billion people, it is well known that there are significan differences in characteristics across regions and generations.

China in Brief

The ‘Middle Kingdom’ is known for its large land mass and huge differences among its varied and far-flung regions. The population is expected to exceed two billion by 2030, due to the recent change in China’s one-child policy, industrial and economic development, as well as other important factors.

A Glimpse Into China Infographic

China’s ‘Generation-gaps’

Within the past 30 years, China’s social structure has experienced many changes. Considering this, each generation is very different from the last. Consumption trends and consumer attitudes differ greatly given the collective experiences of each generation.

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